"A figure of speech is the use of a word or a phrase, which ascend from its literal interpretation. It can also be a special repetition, arrangement or omission of words with literal meaning, or a phrase with a specialized meaning not based on the literal meaning of the words in it, as in idiom, metaphor, simile, hyperbole, personification, or synecdoche. Figures of speech often provide emphasis, freshness of expression, or clarity. However, clarity may also suffer from their use, as any figure of speech introduces an ambiguity between literal and figurative interpretation. A figure of speech is sometimes called arhetorical figure or a locution." (From Wikipedia)
This was an exercise for the Creative Process class, from the Master in Graphic Design at IED Firenze.